DATA DICTIONARY

Design the schema around the workflow.

Field availability varies by market and project. This page shows example categories used when scoping custom data and enrichment work.

Account Identity

  • Company name
  • Domain
  • Industry
  • Sub-industry
  • HQ geography

Firmographics

  • Employee band
  • Revenue band
  • Company type
  • Locations
  • Operating region

Contact Context

  • Name
  • Title
  • Function
  • Seniority
  • Business email

Technology Context

  • Technology category
  • Product/vendor signal
  • Install context
  • Cloud/infrastructure category

Campaign Fields

  • Persona segment
  • Account tier
  • Territory
  • Suppression status
  • Custom tags